New government guidance recommends that children under five should spend no more than one hour a day using screens, while those under two should not use them alone. Parents are encouraged to avoid fast-moving content and instead engage with children during screen time. The advice also promotes “screen swaps”, suggesting activities like reading together or playing simple games, particularly during routines such as mealtimes.

The recommendations are based on emerging research into early childhood development, although experts acknowledge that evidence is still developing. Studies indicate that excessive solo screen use may negatively affect sleep patterns and physical activity, both of which are crucial in early years. However, shared screen experiences with adults may support better learning and understanding.

Parents are also advised to model healthy behaviour, as young children tend to imitate adult habits. With screen use now common from a very early age, families are being encouraged to reflect on their routines and find a balance that works in everyday life, despite the practical challenges this can bring.

Researchers are also examining how modern, fast-paced children’s content may overstimulate developing brains. While technology is difficult to avoid entirely, especially in busy households, the guidance aims to offer realistic, supportive steps rather than strict rules, helping families make more mindful choices around screen use.